Tiktok is a social media app that lets you create short 15-second videos” These videos can be shared on other platforms like Instagram and Facebook. Tiktok is also an excellent platform for promoting a business because its user base is very engaged and growing steadily. It has over 4 million monthly users, with more than 1 million active users daily.
Tiktok is a great way to market a business if you really understand it.
You’re probably wondering, “What is Tiktok?”
Tiktok is a social media app that allows users to create their own video content. It’s similar to Snapchat and Instagram, but it’s unique in some ways:
- Users can view live videos and text messages from the people they follow.
- There are no limits on how many followers you can have or how many posts you can make daily.
So let’s get started!
Set up your account
To get started, you’ll need to set up an account. To do this, you need to log in using your Facebook or Twitter credentials. If you don’t have one of these accounts, create one now (don’t worry if it’s not a business account).
Once your business is set up, you can begin creating content for TikTok. First, decide what username and cover photo you want to use. Your username should be unique and meaningful so people can associate it with your brand—if there are multiple businesses with the same name on TikTok, chances are they won’t find yours! Choose wisely!
Next up is adding some basic information about yourself before diving into content creation—namely bio details such as contact info and website URL links. You can also choose which category best describes what kind of work/content viewers will see on their feeds by selecting from options like “Fashion” or “Foodie”.
Make use of the features.
Here are some tips for using TikTok to your advantage:
- Use filters. The app offers a range of filters and effects you can use to give your video a unique style, so take advantage!
- Add stickers. This is one of the most fun features of TikTok, but also one of the most effective ways to make your content stand out from others in the same category. You can turn any post into an animated meme by adding stickers that match its theme or tone, like “weird” or “funny”—or create a whole series of posts around just one sticker by asking users what they think when they see it (for example, “Is this creepy?”).
Find your niche
Once you’ve set up your TikTok account, it’s time to start thinking about what kind of content you want to produce. This is where we start getting into your business’s actual promotion and marketing strategies.
You should ask yourself: What niche do I want my content to be in? Do I have any interest or expertise that would make sense as a niche? What are other people already doing on TikTok in this area? If there aren’t many people doing it, is it because no one cares about the topic or because they don’t know how (or haven’t thought of) making videos on that topic yet? Is there something else I could do better than existing competitors?
Take advantage of trends.
You can also take advantage of trending topics, which could be a great way to get your name out there. For example, if you’re a hair salon and see people talking about the “cute bob hairstyle,” you could create an ad featuring a model with this cut. Another way to use trends is by simply following them. If you want to know what people are viewing and responding to on TikTok, use hashtags like #todaysth hashtag and #tiktokmemes.
Share consistently
To get your content seen by as many people as possible, you must post consistently. Don’t share a video on the same day of the week or at the same time every day; instead, find a schedule that works best for your business and stick to it. The most successful users post once or twice a day, but if your business is only active during certain hours (like a restaurant), try sharing videos at different times throughout the day.
The more often you post new content, the more likely people will see it—but don’t go overboard! Your followers might get tired of seeing too much from you in their feeds, so don’t make them feel overwhelmed by posting too frequently.
Engage with other users
You can also use TikTok to engage with other users, whether it’s commenting on videos or messaging them directly. The dynamic is similar to that of Instagram: you can like someone else’s post and leave comments, encouraging them to come back and see how their content has been received.
If you want your followers to take action, ask questions in the caption of a post or video. This gives people something specific they can respond to and start a conversation around; it makes them feel like they’re being heard by the brand they follow and by their friends who watch the same video (since others are likely commenting on similar topics).
Tiktok is an effective, fun tool to promote your business.
Tiktok is an effective, fun tool to promote your business. It’s a great way to get in touch with your audience and have them engage with you. But there are some things you should know before investing time into Tiktok and working toward building an audience there:
Make 15-second videos
Make your videos short, sweet, and to the point. This is a platform where people are looking for entertainment, not five-minute-long speeches about your business. Try to keep it under 5 seconds or shorter if possible as this will increase viewers’ chances of watching it. Do you have any questions about TikTok or want tips on making better content? Feel free to ask us any time!
Check out what people are viewing and responding to
You can use the analytics on TikTok to find out what people are watching and adjust your strategy accordingly. For example, if you see people watching your video but not responding to it, try making it a bit more casual or humorous (or even different). You can also see which tags people search for when they’re looking for videos like yours—use this information when coming up with tags for future posts!
Use the hashtag challenges.
- Hashtag challenges are a great way to get yourself noticed. The best part is that they’re free, so you don’t have to spend money on advertising.
- If you’re smart, you can use the hashtag challenge to your advantage and use it as an opportunity to create new followers or increase engagement with current followers.
- Hashtag challenges are also a good way to build your brand by keeping people interested in what’s going on with your business every day.
Tiktok is a powerful tool for marketing your business. You should be able to use its features to reach potential customers and build a loyal customer base. Remember that it’s not just about making videos—you need to engage with other users and respond to comments on your posts (especially if they ask questions). To succeed with this platform, you need a strong understanding of how it works and what makes it unique from other social media apps like Instagram or Snapchat.
Have questions? Send us a message!
